Animoto Instagram Revamp

THE PROBLEM

Inconsistent with brand, confusing for customers, not inspiring interaction 

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THE PLAN

Align color palette, utilize Instagram functionality, employ illustrations for approachability

 

EXECUTING THE PLAN

Aligned Color Palette

Utilized Instagram Functionality via carousels and galleries

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Created illustrations to enhance friendly, approachable aesthetic

RESULTS

10% follower increase in first month, highest engagement historically, elevated brand experience

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