HI MUMBAI

Branding and Mobile App Design

Start-Screen.jpg

OBJECTIVE AND CONCEPT

Hi Mumbai was designed for adventurous tourists who want to explore the city of Mumbai in a fun, personalized way. 
Mumbai is a vibrant, exciting (and overwhelming) city. This app generates customized adventures combining
user generated input and insider-tips from locals who know the best things to see and do.

 

MumbaiSketch.jpg

LOGO DESIGN

Mumbai is composed of seven islands. After pages of exploration and iterations, I discovered that using seven diamonds would create the perfect M logo for the app. This allows for a versatile and playful composition from which the M could transform using different colors and combinations of the diamond shapes. 

MumbaiSketch_02.jpg
Logo.jpg

COLOR PALETTE & ILLUSTRATION STYLE

I used jewel tones with a lot of contrast to reflect the classic colors of Mumbai. The famous night sky, the vibrant yellow of the city's taxi cabs, and the tones of the many festivals that are held each year are reflected in the color choices for the app. Bold colors paired with simple line art help create a memorable and easy to use app experience. 

Icons.png
WhereAreYouStarting.jpg
The Plan