Bustle Documentary Branding

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THE BRIEF

Bustle's first documentary series focused on critical issues surrounding gender inequality.  My role was to art direct and brand the series in a way that reflected the serious subject manner while still having Bustle's punchy voice. I worked closely with the video team to develop the NSFWomen style. 

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THE BRANDING PROCESS

  bad idea 01  - A  not safe Concept

bad idea 01 - A  not safe Concept

  bad idea 02 -  Jazzy space bathroom vibes

bad idea 02 - Jazzy space bathroom vibes

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RESULTS