WIRED Instagram Stories

THE PROBLEM

We needed to create a mobile experience of WIRED’s content that would drive traffic back to the website

THE PLAN

Create bespoke, interactive experiences that connected the print and digital material in a new, refreshing way

EXECUTION

We used several strategies below for IG stories

SIMPLIFICATION

Limited color palettes and typography schemes help clarify content that is otherwise boring and hard to follow

FEATURE STORIES

Feature stories from the magazine are adapted with motion graphics to create a new perspective on the story

GUIDES

Bright colors and motion are used to make complex subject matter more entertaining

QUIZZES

Motion ties together each slide to create one cohesive storytelling experience - this increases engagement and click through rates

TRAILERS AND INTROS

The introduction to an IG story can make or break audience engagement - here are two examples of great copy and motion graphics being used together to draw people in

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CRISPR BABY

RESULTS

Significantly higher click-through rates, increased number of followers per story, and much rejoicing on our end